As a Generation X female coming of age in the early 1980s, I wanted a pair of Candies, a brand of shoe that hit the fashion market in 1981. I managed to get a knock-off from Wal-mart, which I promptly wore with a lavender sundress to my 8th grade piano recital. The heel was so high and pointy, it was nearly impossible to work the pedals.
Last fall, the Candies Foundation decided to contribute its resources to educating parents and teens about sex, teen pregnancy and relationships. A representative from the foundation recently appeared with Bristol Palin on Good Morning America, supporting advocacy for abstinence. I thought this was pretty neat, but then I visited the Candies Web site and discovered Britney Spears all over it.
Spears seems perfect for the Candies brand, but her brand seems in opposition to the foundation’s new campaign. Plenty of people are taking issue with this. The writer of the blog Strollerderby jests, “It’s very important for young girls to know that they can be sex objects AND crusaders against sex.”
What do you think about Candie’s Shoes and abstinence paired together in an advocacy campaign?