Who is marketing to Generation X?
Where the Wild Things Are
Was the movie version of the popular 1963 kid's book created with Generation X adults in mind? Here is an excerpt from the blog John Hughes is Dead. (A Generation X magazine born out of a love for John Hughes movies and adolescent behavior.)
"...That's not to say the movie's depressing -- it isn't. We'll dare say that this is a kids' allegory told through a Gen X lens -- it bears all the hallmarks of Gen X cinema, all the disaffection and shrugging surrender, as well as tinges of indie realism and Eggers-brand wonder and optimism..."
The Jennifer Demographic and Jen-nearation
I'm not makings up. I came across this on a blog named The Girl in the Green Dress. It's about a publication that highlights the work of 11 talented artists named Jennifer. The title is Jen 11.
Jennifer is the most popular name for Generation X females, especially younger members of the generation. Until high school, I was the only Jennifer in my class. I guess marketers are zeroing in on what they call the "Jennifer Demographic" or "Jen-neration." Total weirdness. I had no idea, but this blog inexplicably seems to prove their point.
Lincoln Goes After Gen X
According to Dashboard News, Lincoln is pursuing the Gen X buyer. They're even using the song Under the Milky Way by the Australian alternative rock band The Church in their ads.
"...Lincoln brass spent considerable time determining the unique makeup of Gen Xers, which VanDyke defines as being in their mid-30s to mid-40s. Unlike traditional luxury buyers, these consumers don’t want to appear ostentatious. Rather, they are folks that are time-starved and look at luxury as something that makes their life simple and easier."
Generation X Investors
29 Percent of Generation X Investors use online brokerages as compared to 16 percent of Baby Boomers.
Generation X Moms Reduce Spending
Since the economy tanked, Generation X moms have eliminated purchases and services they deem unnecessary by 45 percent as compared to 35 percent of Gen Y Moms and 54 percent of Baby Boomer Moms. Cable TV, clothes and eating out are three things Generation X moms are reluctant to give up during hard times.
Generation X Among New Consumers of Wine
As reported by the Palate Press.
Generation X and Cassette Tapes
Generation X has demonstrated an early appetite for nostalgia, but they won't be reviving the cassette. Recently Cheap Trick revived the 8-track tape, banking on Gen X nostalgia. Would you buy one?
Generation X and In-Store Marketing
As much as I have the heart of a memoirist if not an investigative reporter at times, there's a reason I went into PR and marketing. I really get charged reading about things like shelf strips and shelf blades - those strips of text inserted into grooves on store shelves. Turns out, Generation X really likes these things because we feel "the more information the better." This, according to Digital Signage News.
5 comments:
Reviving the 8-track! I'm thinking the marketer who sold them on that idea isn't the sharpest tack on the wall. 8-tracks were horrid. Fascinating stuff.
Jen, I never seem to want to buy anything. Makes me wonder if I'm being marketed to or if the message isn't getting through to me? Rob
8-Track? My parents listened to 8-Tracks. I didn't. And there is really no reason to revive the cassette. I can't imagine wanting to buy any, not even for nostalgia reasons. However, I have held onto all my cassettes from my teen years. To download all that music would cost me an arm and a leg.
Interesting. What would I do with an 8 track? I don't have anything to play it on anymore.
I keep wanting to go hunt down an 8-track player, even though my last tape (if anyone cares, it was Janis Ian's For All The Seasons Of Your Mind) vanished years ago.
Maybe I think the Betamax (!) looks sort of lonely over there on the shelf.
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