Marketing to Gen X: Punk Torah, Church PR, GenXtinct and Squirrel Nut Zippers

This is the latest news about Gen X. This week’s list of links has a marketing focus.

Excerpt from the The Church Whisperer:
“The ministry of church communications is not a trend. It is not something that will go away with time. It is an honest reflection of some large shifts in our society. If your church wants to spread the gospel to multiple generations, it must get intentional about telling God’s story in ways each of those generations is communicating. Let’s face it…it has been several decades since story-telling was a “one-size-fits-all” phenomena. Understand your calling as a church, then understand the story-telling format of the culture you are trying to reach. Then tell God’s story (and each others’ stories) in a way they can be engaged. That is the communications challenge before all of us.”

Nirvana
Nirvana’s “Live at Reading” a concert film (often bootlegged) was recently remastered under the supervision of Kurt Cobain’s estate and the remaining members of the band and has been released for the first time in 5.1 Surround Sound.

Introducing an Awesome New Gen X Blog!
You’ve got to check out GenXtinct, a new blog about the “the lost toys, tastes and trends that raised a generation.” The writers of this blog have a book coming out (Publisher: Penguin Books) that features everything near and dear to generation x “from pudding pops to perms.” Enjoy!

Power Jeans!
The Wall Street Journal has an article on a new fashion trend among high-powered executives and even world leaders – power jeans. Everything old appears new again. Sort of. (Where’s Calvin and Gloria when you need them?) The likes of the 501-clad Steve Jobs has helped carry the trend forward. In this day and age of corporate greed followed by meltdown it appears that dressy slacks may now create suspicion!

Gen X Blog Posts
How Forgotten Gen X Changed the World and Me, The Internet and 69.

Punk Torah
CNN Reports on the “New Jews”. The article includes a link to Punk Torah, a Web site for new and emergent Jews. They list 30-something (gen X) hipster parents as among their demographic.

Squirrel Nut Zippers

The Squirrel Nut Zippers, a swing revival band that formed in 1993, are back together. In fact, they performed in New Orleans on Halloween. They’ve just released a new album The Lost Sea. Popdose offers an interesting commentary on the Gen X band’s return to the music scene.

Gen X Women Taking Cues From Gen Y
Media Post reports that two-thirds of Generation X women are taking pop culture trend cues from Generation Y. Gen Y in turn discovers new brands, style inspiration and product recommendations via blogs and social media.