Image by joesuspense via Flickr/ GEN X WANTS CARS THAT DON'T EMIT HARMFUL EMISSIONS, KILLING OFF OUR FEW REMAINING TRUFFULA TREES. Hybrid Cars
Wise-Blog.com published a post last week suggesting that the new status symbol for Generation X is a hybrid car, such as a Prius. According to research announced late last year, hybrid carowners remain a small and rarified group. They make a lot of money. They have a lot of education. And, more than 40 percent of that small group are Xers.
Luxury Cars
But, maybe something a little bigger is more Gen X. Say, a Lincoln? After all, in October, Lincoln announced they were going after Generation X consumers. It appears Gen Xers don't have an opinion about the luxury car, good or bad, so the sky is the limit.
With all this in mind, I made a list of everything Gen X wants a in car. This should make it easy on the engineers and marketers.
1) A car that comes with a DVD player installed. You think we want these for the kids, but the truth is, while the kids are inside hogging the TV and DVD, Gen X is outside, sitting in the backseat watching a movie.
3) To quote the philosophical Kate Gosselin, when it comes to cars, it's all about the kids. I like the Prius, but are you kidding me? I can't cram five people into that car and drive 600 miles to Tennessee to see my sister Faith. That is, unless I want to arrive with children who have poked each other's eyes out and bitten off each other's phalanges. It wouldn't be pretty. We need third rows.
5) Ugly. Ugly is hot. Did you see Julie & Julia? Gen X wants the 1950 Buick Roadmaster Estate Wagon in which Julia Childs knocked about Paris. Yep, Gen X wants a stationwagon retrofitted with air bags, child restraint systems and the latest and greatest alternative fuel conversion kit.
6) Gen X men want cars that outrun Wiley E. Coyote and go beep, beep. Actually, Gen X men want Tuckers at the 1948 price.
7) The entire car must be scotch-guarded and it must turn bird-doo into diamonds.
8) No talking cars, but if it must speak, it needs to sound like an Irish rock star.
9) Gen X is tired of hearing about the man walking on the moon, but while we're on the subject, since they can put a man on the moon, Gen X would definitely like space-age cup holder and sun visor technology. Have you ever heard kids scream while driving them into a blinding sun?
10) Finally, Gen X wants a car that will turn into a power scooter when we become old and decrepit, because everyone knows Medicaid will not have enough money to buy them for us even if we qualify under present-day standards.
So, what's your dream car look like?
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9 comments:
Mine is already made. But they don't make them any more.
Jaguar XKE Convertible
Awesome post, I loved it, very witty. I am afraid we are classic GenX's my hubby and I, we have a combo of 1/2 a Lexus hybrid and we love it!
I love the point about said irish rockstar, i agree.
I want a Porsche! But a Wrangler is more realistic. I just have to figure how to fit six people in it.
I love the post. This post will be sure to help me "Pimp My Ride".
2010 Chevy Camero
Great post, jen.
I would want one of those Tuckers!
Hummer H2 Alpha, but since GM sold Hummer to a Chinese machine parts company it's not likely to occur, part of appeal of the Hummer was no "Made in China" sticker. Oh well.
I have my desired vehicles 7 of them actually of them 3 are Buicks, 2 Park Avenues (27mpg) and a LeSabre (24MPG) My favorite is my 1986 FORD F-250 (8-12 Mpg) very powerful, very big, and very useful! Also a Chrysler Sebring Convertible (20mpg)and My wife's Olds Mini Van (22mpg)
I prefer larger more well built vehicles the older the better.
I think of it as extra insurance, if I hit a prius with my truck I will not even know it happened!
If I were to get into an accident in the Park Aves I know I will walk away virtually unscathed (already happened).
I want American Steel to wrap my self in when on the road, gas mileage truly does not factor into my vehicle choice.
True safety of a well built solid steel vehicle will save my sorry butt far more than today's technology ever will.
A fact that I have proven time and time again (rather my wife and son have) I do not want a plastic car that explodes on impact, I do not want faulty airbags and have disabled them on any vehicles I have that have them(they were a bad idea in the 60's when Chrysler tried them and put them in file 13 back then)
I have absolutely no use for mind numbing and intellect destroying GPS systems. DO not wish to have a TV/DVD in my car, there are enough distractions in driving alone.
I prefer vehicles that I can repair on the side of the road if need be, rather than spending hundreds on towing and mechanics.
The more technology you put into a simple machine, the more likely it is to fail and be costly to repair.
Toyota is a great example of this.
John J. Franks IV
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