This morning, while watching Good Morning America, Rita Braver (remember her?) reported on 30 years of tragedies and triumphs. The story was a look-back and a look-ahead, and included a part on "ginormous dreams," the evolution of language, which brought us "bling," and supersized portions.

Braver interviewed Marian Salzman, one of the world's top five trendspotters (I want this job). She said that based on the current economic crisis, Americans will have to get used to a new way of living, which will involve fewer material comforts and more soul comforts.

Please note that it appears the Generation X persona has increased its entire footprint over the U.S. economy. Gen Xers have long valued soul comforts over material possessions. How many articles do we have to read before we are convinced how great a generation we really are?