I'm a Gen X mom. I have a bunch of kids. I'm all-American. And, suddenly, I want me some DQ. How come Oklahoma City is so DQ-deprived?

From Dairy Queen's news release:

"Mary Lou is an iconic Gen Xer and is great fit with our new tagline and strategy: ‘So Good It’s RiDQulous,’" said Michael Keller, chief brand officer for American Dairy Queen Corporation. "This advertising campaign is focused on impacting our core guest demographic and conveying to them that at DQ restaurants ‘good isn’t good enough’ and that of course is something Mary Lou has successfully proven time and time again."