According to this infographic created by the ODM Group (a digital marketing company) businesses that blog have 400 percent more pages indexed by Google and 55 percent more traffic to their websites than businesses who don’t. This is why the majority of small businesses are now blogging.
Still, many businesses and entrepreneurs resist blogging. Probably because self-publishing has less perceived value than traditional publishing and media coverage.
Through blogging, I now have the opportunity to create weekly community-focused commentary on Oklahoma public radio, KOSU Radio (91.7 in Oklahoma City). I hope you don’t get tired of me reminding you, because it takes a lot of work to build a new media property. I’ll be on tomorrow at 7:35 a.m. talking about (among other things) Spring Break, Jarritos and what happened on my way to a footbridge.
At some point, every creative person must come to terms with the the eye-ball rolling and tisk-tisk brigade. The formation includes three battalions representing your friends, your family and your coworkers. If you believe in your message and your craft, you will be able to keep creating despite those who frown upon your work or roll their eyes at the stupid things they think you create.
Many thanks to the ODM Group, a Digital Marketing Company, for creating this infographic about the business of blogging. Click here to visit their site.