Something tells me this Jeep People might be a football recruit for Oklahoma State University (OSU)!
“Every time you overcome a limit, every time you choose the more difficult path over the easier one, every time you accept a challenge. That’s how you celebrate your authenticity and your uniqueness. That’s how you declare your love for freedom and adventure. What will the next adventure be?”
Finally, there could be some significant emotional liabilities tied up in drawing hyper brand identity with a set of wheels. Take this car for example. This is our other vehicle. It’s an 18-year-old Toyota Camry that is currently covered in bird ka-rap. I thought for a minute that maybe the Jeep told the birds to do this because it’s embarrassed to be in the same family with such a jalopy. But, then, I remembered, Jeep people choose the difficult path over the easy one because there is something to be gained through sacrifice.
[July 24, 2012]
Since I wrote this post, I’ve been taking pictures of different colored jeeps around Oklahoma City. Enjoy!
Rust Colored Jeep Wrangerl | OKC’s Mesta Park | May 2012
Sully spotted this gecko-colored Jeep Wrangler on the OU Campus | June 2012
I think this color is called “Crush.” Spotted on I-40 east bound | July 2012
This is our plain white Jeep Wrangler | April 2012
This bright blue Jeep Wrangler matches the brand identity colors for the American Civil Liberties Union. Parked outside their offices in the Paseo Arts District, Oklahoma City. Coincidence? I dunno. August 2012
This puts a whole new twist on Jeep’s Jeep People campaign. I took this picture Saturday night at the Oklahoma Gazette’s Halloween Parade. Zombie Baby Jeep People. Ha!