Tying a tie, throwing a football, and mastering the morning shave are just a few of the classic moments typically shared between fathers and sons. However, in a world where screen-time tends to outweigh actual face time, the internet often replaces dad as the go-to resource for “how to” information. And while the internet may “know all,” it’s dad who often knows best for his own son.
Go Ask Dad
In celebration of Father’s Day (June 19) Gillette of razor fame is putting the spotlight back on dads. They’re encouraging guys, no matter where they are or what they’re doing, to “Go Ask Dad” by:
- Intercepting the highest volume of “how to” internet search terms and keywords, redirecting to Gillette’s “Go Ask Dad” video, to get guys to reach out to their dads not just on Father’s Day, but every day.
- Partnering with the National Center for Fathering, a non-profit organization centered on equipping fathers, and donating $50,000 to its Watch D.O.G.S. program, impacting more than 55,000 teens in high schools across the country.
Check out the ad: