Culture Creators: Catalysts of the Cultural Revolution is a report on Generation Z from Wildness, a marketing firm in Los Angeles that specializes in youth culture. It describes findings based on a large-scale mixed-methods research operation. Wildness traveled to eight cities performing ethnographic research. They conducted thorough qualitative interviews with more than 50 people. Most […]
Generation Z At Work (Study)
Generation Z, by broadest definition, begins in 1996 and runs to current day (2015). A new study sheds light on this Homelander Generation’s attitudes and behaviors at work. They want to drive to their jobs, head into their private offices and meet face-to-face with colleagues before calling it a day. They don’t want to work too late, […]
Dying in Vein: A film about the rise in heroine, opiate use
The rise in heroine has created a new opiate generation composed of Generation Z and white, Generation X women. Jenny Mackenzie is the producer of Dying In Vein, a film she hopes will be seen not only at film festivals around the world, but in American classrooms nationwide. It’s an intimate exploration of heroin addiction in two […]
The Future Starts Here: Kids and Cell Phones
Tiffany Schlain, the writer and filmmaker who created the Webby Awards is host of an AOL show called The Future Starts Here. It’s entering its second season and I’m really enjoying it. The shows are only about five to six minutes long, but they manage pack in a lot of great content. Generation X Parents, […]
Is Generation Z a Rebellious Generation?
The Sound, a strategic research and branding agency, has created a presentation on “a rebellious generation,” Generation Z. They refer to the generation as Generation Edge. The years for Generation Z are roughly 1997 to Present. Based on their research, they believe Generation Z is more rebellious than the Millennial generation, and they are oriented […]
Dawn Dolls Invade Rapunzel Castle
“Bridgette has turned her Rapunzel castle into a sorority house,” my husband said. “There’s a bunch of tiny Barbies passed out on the floor.” “Those aren’t Barbies,” I said. “Those are Topper Dawn Dolls. The doll of Generation Jones! Earlier this summer, I turned over the metal suitcase filled with Topper Dawn Dolls to Bridgette. […]
I Am Eleven documentary explores the lives of 11-year-olds around the world
Do you remember when you were 11? More importantly, do you want to remember? Genevieve Bailey, an Australian filmmaker, traveled the world for six years talking with 11-year-olds to compose this exhilarating, funny and moving portrait of childhood and Generation Z. From an orphanage in India to a single-parent household in inner-city Melbourne, I AM […]