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What Gen X Mothers Want

Ad Age has published a great marketing study titled The New Female Consumer: The Rise of the Real Mom, which focuses on the needs and wants of Gen X mothers. Gen Y (Millennial) moms are also featured. I’ve read most of the study, and was struck by the simplicity of the needs of Gen X moms,...

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Is Marketing the Cause of Overparenting?

In a recent blog post, Amy Tiemann, Ph.D., and author of Mojo Mom: Nurturing Yourself While Raising a Family asserts that marketing is an underlying root cause of overparenting. She is editing the forthcoming anthology Courageous Parenting. Tiemann writes: “As our lives were actually getting...

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