Today, I had the privilege of serving on a panel of bloggers for the American Marketing Association’s Oklahoma City Chapter. I was in great company with Oklahoma bloggers Bobby Lehew, Cory Miller, Mike Koehler and Dave Rhea. I owe this opportunity to Bobby along with two other marketing professionals (and bloggers) Kevin, Evolve Research and Brian, B2Design. Cory, founder of Oklahoma […]
Generation X and New Coke
Ray’s Supermarket, Dewey, Oklahoma. Right there by the Saltines was a display of New Coke. We tried it and didn’t like it very much, Of course, as it turns out, neither did anybody else, but not necessarily because it was sweeter. Time would show New Coke to be one of the “biggest corporate missteps” in advertising history. Patrick […]
Is Marketing the Cause of Overparenting?
In a recent blog post, Amy Tiemann, Ph.D., and author of Mojo Mom: Nurturing Yourself While Raising a Family asserts that marketing is an underlying root cause of overparenting. She is editing the forthcoming anthology Courageous Parenting. Tiemann writes: “As our lives were actually getting safer, we were being sold new “problems” in order to sell […]
How The Antique Biz Can Capture Gen-X
photo from zellaby via flickr Gen Xers aren’t buying antique furniture, but given their early appetite for nostalgia, their interest in small collectibles, like antique Christmas ornaments, will only grow. According to a recent article, How the Antique Business Can Recapture Gen X, antique dealers are in a quandary. Their customer base is shrinking; sales are […]