Did you know Colorforms turns 60 years old this year? I loved these things as a kid and could not get enough of them. The brand is one of the longest standing in the American toy market spanning four generations of kids including Generation X.Earlier this year Time named Colorforms one of the top 100 toys of all time.
Two art students, Harry and Patricia Kislevitz, created Colorforms in 1951 in the bathroom of their New York City apartment. They quickly became a playful, imaginative medium for kids of all ages. They helped harness creativity and build language and problem-solving skills.
Colorforms has released several new products this year including a 60th anniversary edition of geometric shapes and one Generation X is sure to like — a Michael Jackson set. They also have items that appeal more to today’s kids including Sponge Bob and Kai Lan Colorforms.
Colorforms has a fun Facebook page with lots of interesting links. Check it out. There’s also a bunch of vintage Coloforms® commercials on YouTube:
1950s Colorform commercials
Here’s a Holly Hobbie set I had.
What were your favorite Colorforms®?