Inspired by overwhelming fan demand, Pepsi announced today that Crystal Pepsi – the iconic 90s clear cola – will be available for a limited time across retail and food service locations in Canada and the U.S. this summer.
Play Crystal Pepsi Trail on July 7, but please don’t die from dysentery.
To kick-off the Summer of Crystal Pepsi, the brand will release “The Crystal Pepsi Trail” online, a take on the popular 90s computer game “The Oregon Trail.” The game was actually created by a teacher in the 1970s as an educational tool for his students. It challenged players to take a journey by covered wagon and endure various pitfalls. With the advent of social media, “You have died of dysentery” has become a popular meme.
The Crystal Pepsi Trail game will challenge players to make the journey in a wooden station wagon. You remember those, right? If not, I’ve been dying to share this lovely picture with all of you. When I first saw it, I thought it was an ad for something. It’s all so clipped and clean. The year is 1969, San Fernando Valley. The parents in this picture are first-wave Baby Boomers. The boys are first wave Gen-Xers and the girl is on the cusp of Boom and X. Probably a good justification for Generation Jones. What a great American family. Errr, what happened to it? Today, houses like this don’t have boats. They have mortgages under water.
But, back to Crystal Pepsi.
“We’ve always had a special place in our heart for Crystal Pepsi, and there has been a huge groundswell of support to bring it back,” said Stacy Taffet, Senior Director, Marketing, Pepsi. “What better way to celebrate this iconic 90s cola than to introduce a new take on one of the most beloved games of the decade. Totally rad!”
Crystal Pepsi was offered for a limited-time in the U.S. through a sweepstakes on the Pepsi Pass app in December 2015.
Beginning July 11, in Canada and August 8, in the U.S., 20-ounce bottles of Crystal Pepsi will be available for purchase at major retailers for a suggested retail price of $1.79. Visit www.pepsi.com for more surprises from Crystal Pepsi this summer, or join the conversation via @pepsi and #CrystalPepsi.
Log on to www.crystalpepsi.net starting July 7, to play The Crystal Pepsi Trail.